Every summer, the newspaper De Standaard organises the Solidarity Prize, a search for the best advertisements for Flemish non-profit organisations. The professional jury has made a first selection and has reduced the 75 submissions to 24 potential winners.
Red Cross Flanders has been selected with this advertisement about Tracing
Knowing where you child is, is a basic human right, which deserves more attention according to the Red Cross. Today, according to the United Nations, some 36 million people worldwide are on the run as a result of armed conflicts or war. Families are driven apart by the violence of war and seek refuge in safer places. In the chaos, they lose one another. Bad news is hard to overcome. But having no news about your child is unbearable; it haunts you every day. The Red Cross traces missing persons across the globe – until they have an answer, until people can pick up their lives again. www.rodekruis.be
The advertisement was developed by advertising agency BUBKA (www.bubka.be).
Important dates:
- Publication in the newspaper: 4 August
- Online voting by the public: from 12 until 26 August
- Announcement of the winner in the newspaper: 27 August
- The winner gets to publish three times a full-page advertisement in the newspaper.
Three reasons why Red Cross Flanders should win:
- To demand more attention for the unbearable suffering of parents who don’t know where their child is.
- To place the tracing of missing persons by the Red Cross in the spotlight. Next year, tracing will be active in Belgium for 75 years.
- 30 August is the International Day of the Disappeared – for forced disappearances.
Do you want to use this advertisement for your own national Red Cross organisation? Send an e-mail to andrea.vanroeyen@rodekruis.be.
Click here for more information on Tracing by Red Cross Flanders